“We’re all in this together, and some more than others,” is I think what George Osborne said when he announced last week he was cutting the deficit, or the economy, or society, or whatever it is these politicians like going on about. So while I don’t understand the ins and outs of such goings on – I’ll leave that to the very clever clever people who kindly run our country for us – I do know that some tough choices are just around the corner. During the years of prosperity my body has become used to the pamperings of luxury products; only the finest of organic fairtrade energy bars passes my lips, and only the silkiest and most exclusive of creams and lotions come into contact with my delicate skin.

But, alas, no more. Some poor folk out there (you know, up north somewhere), will be forced into patching up their tubes by gas light, and running low end Shimano groupsets in order to make ends meet. So it’s only right that I also make sacrifices – after all, how am I supposed to upgrade the Zip 404s on my Cervelo S2 next season if I’m throwing money away on designer skin care? Below is how I’m getting on after making some of my very own ‘tough choices': Read the rest of this entry »